Ancestry AU

Design leadership · Campaigns · CRM · Digital · Motion

Bringing a global family-history brand closer to Australian audiences.

For two years, I led design for Ancestry’s Australian market, from initial concept through production and delivery—while collaborating with the UK team on global campaigns.

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Selected Works

Over the Years

Every campaign brought the challenge of fitting designs within Ancestry's strict CRM framework. Campaign performance, client feedback, increased use of the new layout, or adoption by another market.

February Free

Campaign 2023

Lead with the emotional idea around love, relationships and how ancestors met. To view the page, click here

ANZAC campaign 2023

Following the successful February Free landing page redesign, I proposed updating the Military War Records page in a similar style to ensure consistency, with no issues raised by developers.

To view the page click here

Conference Collateral:

Pull-Up Banners

We created collateral for Ancestry’s in-person conferences, which are essential for building brand awareness.

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GTM VIDEOS

February Free 2023 GTM Video

Mother’s Day 2022 GTM Video