Antoine & Stanley

Role: In-house Creative Direction & Content

Working within a small team, I owned the day-to-day creative output for Antoine & Stanley across e-commerce, photography, email, campaigns and retail materials.

I redesigned the website, established an in-house photography studio and created reusable systems for weekly marketing - helping the brand produce more consistent work across digital and physical channels.

WEBSITE REDESIGN 2015

I redesigned the Magento website to simplify product discovery and create a more consistent shopping experience across desktop and mobile. Following launch, the new experience contributed to increased online revenue.

Screenshot of Antoine & Stanley men's footwear online store homepage featuring watches, leather bags, shoes, boots, and accessories.
Screenshot of Antoine & Stanley online shoe store homepage featuring a spring clearance sale banner, categories for shoes, accessories, sale, size and style guides, stockists, gift cards, and new shoe products with prices.

In-house photography

I established an in-house studio for product and campaign photography, giving the brand greater control over quality, consistency and production speed.

LOOK BOOK 16 / 17

Open and closed catalogs featuring men's shoes, including a close-up of brown leather dress shoes and a page displaying various shoe styles and colors.

I photographed and designed a seasonal 15–20-page look book for retail partners including David Jones, The Iconic and Zalora.

Print work

From shoebox slips to store window signage, these are just a few selected print projects I created.

Promotional flyer for Antoine & Stanley offering a chance to win a free pair of shoes by leaving a business card and liking on Facebook and Instagram, featuring a pair of brown leather shoes at the bottom.
A promotional card with a photo of a person wearing black shoes and black pants, sitting on a white chair with dangling legs, alongside a small white and brown dog with a collar, laying on a wooden floor. The card promotes a "Tag & Win" contest, encouraging customers to share photos of their new purchases on Facebook or Instagram for a chance to win a $30 voucher.

Email and content system

I created and continuously refined a reusable email system, with later campaigns achieving the brand’s highest open and click-through rates at the time.