Antoine & Stanley

Role: In-house Creative Direction & Content

I worked as a Creative All-Rounder in a small team, leading the website redesign, EDM templates, photography studio setup, and creative content across digital, print, and in-store campaigns. While part-time, I managed the brand’s full creative workload before transitioning into freelance to expand my experience across the industry.

WEBSITE REDESIGN 2015

Like Styletread, Antoine & Stanley used the Magento platform, so I was familiar with its limitations and challenges. Adding to the complexity was collaborating with a single developer based in India, which made the process a bit of a learning curve. Despite the initial teething issues, the revamped website successfully generated increased revenue shortly after its launch.

Screenshot of Antoine & Stanley men's footwear online store homepage featuring watches, leather bags, shoes, boots, and accessories.

Screenshot of Antoine & Stanley online shoe store homepage featuring a spring clearance sale banner, categories for shoes, accessories, sale, size and style guides, stockists, gift cards, and new shoe products with prices.

LOOK BOOK 16 / 17

Open and closed catalogs featuring men's shoes, including a close-up of brown leather dress shoes and a page displaying various shoe styles and colors.

One of my proudest achievements at Antoine & Stanley was creating a seasonal lookbook for store partners like David Jones, The Iconic, and Zalora. I photographed and designed the 15-20 page lookbook.

Print work

From shoebox slips to store window signage, these are just a few selected print projects I created.

Promotional flyer for Antoine & Stanley offering a chance to win a free pair of shoes by leaving a business card and liking on Facebook and Instagram, featuring a pair of brown leather shoes at the bottom.

A promotional card with a photo of a person wearing black shoes and black pants, sitting on a white chair with dangling legs, alongside a small white and brown dog with a collar, laying on a wooden floor. The card promotes a "Tag & Win" contest, encouraging customers to share photos of their new purchases on Facebook or Instagram for a chance to win a $30 voucher.

WEEKLY NEWSLETTER

I continuously refined the design and layout, with the latest setup achieving the highest click-through and open rates to date. By integrating a Google Analytics plugin, we tracked user interactions and gained valuable insights to improve future campaigns.