DEPT

ROLE: Senior Designer

As an agency, we’ve evolved from production to delivering innovative and impactful creative work. My role went beyond hands-on design to include managing the design team alongside the ECD, training team members, and reviewing work. Each task brought its challenges, and with a strong team and the guidance of brilliant leaders, it’s been an incredibly rewarding journey.

ANCESTRY AU

Led all design for Ancestry’s AU market for two years, from concept to dispatch, while collaborating with the UK team on global campaigns.

AUSCEP REPORT BOOK 2024

Initially collaborated with Brad Stevens (ECD) on creative direction, then led the design of AUSCEP’s latest report, combining current insights with a reflection on the previous year — using 3D visuals, an extended colour palette, and a smart layout system to bring dense content to life.

MEN OF MANNERS VIDEO

Men of Manners empowers young men with knowledge and a self-paced mentoring program through an app.

As part of the brand and strategy team for Men of Manners, I created a concept video from storyboard to production — using a manifesto written by Rhett Davis and bringing it to life with an AI-generated voiceover. The video was later featured on Channel 7’s Sunrise.

Easy Genomics

Awards Submission Video for DEPT/HEALTH.

I put together an informative video that highlighted how simple and impactful genomic software can be. Worked with Rhett Davis (Former ACD) on everything from storyboarding to production, making sure it was engaging and on point for the audience — it ended up helping win a few Anthem Awards in the health space.

HAPPY AS :)

Larry Emdur's team approached us to develop a social strategy for his hamper range. I created a visual identity that captured Larry’s vibrant personality, working closely with Kerryn Miller (Senior Copywriter), though the project was eventually paused due to shifting business priorities.

PERION XP GG

Perion, a Web3 gaming organisation, is transforming gaming with blockchain integration. Its initiative, XP.GG, rewards gamers for improving skills by integrating Web3 features into popular Web2 titles.

As part of the GTM team, my focus was on creating visuals for XP.GG, including designing custom masks for gamers' handles. XP Face concept became a core element of XP’s branding and visual identity. Tools used: Adobe Illustrator, Photoshop, After Effects, and Firefly.

DEPT/Games at G-Star Event

DL-Trifold Flyer - G-Star is one of Korea’s biggest gaming conferences. The Australian Trade Commission is sending a delegation to Busan, comprised of gaming studios from around Australia. I was assigned to design a flyer for the DEPT/Games booth at the event. It's helpful to have a piece of collateral that explains our broad range of services to the willing listener.

DEPT APAC MASCOT

The Wise Quacks logo was the winning design in a competition to create a logo representing the APAC team across the global DEPT company. The logo features a platypus, a native Australian animal. It is used as the profile image for the Dept Daily Slack Channel, which serves as a tech and design newsletter highlighting current and upcoming innovations in APAC.