A.I. Pitch Proposal

Creative experimentation · AI prototyping · Visual direction · Pitch

Exploring how generative AI could expand eBay’s campaign imagery.

Working with the ECD, I explored how generative AI could support eBay’s creative production without losing the clarity and recognisability of the brand.

We developed and presented a series of visual prototypes demonstrating different campaign applications. The proposal was approved, leading to further AI-supported creative work for eBay’s Black Friday campaign.

Role: Senior Designer
Contribution: Visual research, AI experimentation, prototype development and pitch support
Tools: Adobe Firefly and Krea