EOFY 2025

Two phases. One goal: Keep eBay top of mind during the busiest retail window of the year.

This project balanced eBay Plus exclusivity with Refurbished Tech credibility — shifting visual tone, colour, and messaging between phases to meet evolving goals. I led the design direction across both streams, creating flexible layouts, playful identity systems, and a cohesive digital presence that stayed sharp, human, and distinctly eBay.

EOFY LOCKUP

A clean and playful lockup was designed to complement rather than compete with surrounding visuals across all formats.

Colour palette

A rotating colour system led by Kiwi Green and Blue reinforced eBay Plus and Refurb messaging, with heritage tones supporting a flexible, multi-phase EOFY campaign.

Design approach

Pushed global brand guidelines through dynamic layouts, avoiding fixed formats to keep the campaign fresh and unpredictable.

Early EOFY, eBay Plus

EOFY Refurbished

Storyboard

I crafted the storyboard for the EOFY campaign video, produced with Limehouse and rolled out across social to spotlight eBay’s Refurbished feature during peak sales.

Creative team

Design Lead: Dalo

Design Team: Annika, Lucy, Ratna, and Lav

Copywriters: Alec (lead), Vanessa, and Zephyr

Duration: May–June 2025