EOFY 2025

Design leadership · Campaign system · Digital · Motion.

One retail moment. Two distinct campaign phases.

eBay needed to stay top of mind throughout EOFY while promoting two different offers: eBay Plus during the early sales period, followed by Refurbished Tech at the end of June.

As Design Lead, I led a team of four designers and created a flexible visual system that gave each phase its own feel while still making the whole campaign feel connected and unmistakably eBay.

Design System approach

Early EOFY, eBay Plus

EOFY Refurbished

Storyboard

I crafted the storyboard for the EOFY campaign video, produced with Limehouse and rolled out across social to spotlight eBay’s Refurbished feature during peak sales.

Role: Design Lead
Team: Four designers, three copywriters and production partner Limehouse
Duration: May–June 2025
Channels: Onsite, CRM, social, digital media and motion.