2025 Marketing Brief Overview

Written By dalo stepho

Visual direction · Information design · AI guidelines

Turning a year of marketing strategy into one clear visual story.

eBay’s annual marketing playbook brought together key initiatives, audience trends, messaging and campaign opportunities for the year ahead.

Working with DEPT Sydney’s leads, I developed the visual direction, structured complex information into an engaging presentation and established guidelines for using AI-generated imagery consistently.

Role: Senior Designer
Contribution: Visual direction, presentation design and AI-imagery guidelines
Outcome: Approved by the client with minimal revisions

dalo stepho
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